For those unfamiliar with the extensive list of technical jargons, or otherwise lack experience in the industry, the intricacies of web development can be confusing at best and desperately overwhelming at worst. If you are a business owner, you are more than likely trained in practices directly related to running your business rather than, say, how to best impress and conquer Google rankings.

Over recent years, as technological innovations have simplified basic tasks for everyday use – such as finding directions to a restaurant with a quick Google search – the expansions have also complicated the task of creating a visible presence online. These days, it is all but essential for any business or company to possess their own website domain, but it can be difficult to stand out with over a billion websites today live online.

Becoming informed about the most effective web development for organic SEO ranking techniques – including search engine optimization (SEO) – can be an important step in boosting your marketing strategy and visibility potential online.

SEO has been identified by many in the digital marketing field as an essential component to maintain awareness of when considering business marketing strategy. If you are unsure of or otherwise unclear of what exactly SEO entails, we’ve provided a basic introduction below to help you become acquainted with the important process.

What is SEO?

Search engine optimization (SEO) is a process of strategies and tactics that are used widely in the digital marketing field to boost the ranking or frequency of a website in the results produced by a search engine, such as Google. The goals of these strategies are to improve and increase the visibility of a website on the web and increase visitor traffic coming to that website.

To explain in a way that may be easier to visualize, the ranking of a website determines what website will pop up first through an engine search. For instance, when you search for a local restaurant that serves a certain cuisine, the rankings of websites fitting that description will determine which sites show up first through that search. This goes beyond restaurants of course and applies even further to any variety of global businesses, companies, or blogs that possess their own domain. Implementing effective SEO strategies serves as an essential method of increasing the number of visitors to a site by focusing on multiple relevant components, discussed further below.

Furthermore, there are two primary types of SEO: organic and non-organic SEO. The main differences between them are outlined below.

Natural/Organic SEO Versus Non-Organic SEO

Organic SEO is typically recommended more highly than tactics often implemented through non-organic methods. While non-organic offers some short-term benefits that can be initially attractive to some, the cons of using the artificial method are not often worth it. Let us look at how they differ.

Non-Organic SEO

Another term used interchangeably with non-organic SEO is Artificial SEO – which may or may not already tip you off as to why it is considered less appealing and thereby less effective for individuals and businesses that are trying to run a reputable website. While it often yields quicker results – a “quick fix” – in bumping up a site’s initial ranking, the effects are often not as effective in the long run in comparison to the more organic practices.

What it focuses on: paid advertising paid affiliate marketing

Pros: Quick results, initial boost in visibility

Cons: Considered the “black hat” in SEO marketing techniques, can be expensive, needs consistent attention to keep ranking from plummeting

Organic SEO

After reading about a method of marketing that is less than impressive, it may be refreshing to understand how using organic SEO methods may be more profitable and overall effective in boosting the success and ranking of your website. Organic SEO is widely recommended by digital marketing experts as a method that utilizes tactics deemed more natural and trustworthy to secure higher rankings.

What it focuses on Keyword analysis and enhancement, content optimization, link building, URL and image optimization.

Pros: Helps websites build and maintain a reputable reputation, boosted rankings are reached naturally, long-term results, inexpensive, brings in reliable web traffic.

Cons: Results may take more time, can be complicated if you do not seek assistance from specialists that can help you navigate the more intricate details.

All in all, when it comes to seeking digital marketing strategies that will be effective in increasing your website’s visibility, visitor traffic, and overall ranking, SEO is an essential tool to implement. And although the immediate perks of non-organic SEO may be attractive to some site owners, those that are serious about building or maintaining a trustworthy reputation for themselves online are better off sticking to SEO techniques that are natural. Although the results may not be so immediate, they will offer benefit and results that last.